Citi's consumer bank has struggled to keep up with the profitability and deposit share of competitors.Ĭitigroup is shaking up its $33 billion consumer banking unit.Citi veterans Anand Selva and David Chubak are taking on new senior roles as part of the reorg, while Jud Linville, global head of cards and consumer services, is leaving the firm.Stephen Bird, CEO of the GCB, announced Monday a structural reorganization focused on Citi's US consumer operation. Citigroup is shaking up its $33 billion Global Consumer Banking division.Account icon An icon in the shape of a person's head and shoulders.
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